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网红经济 wang

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Cyber-star economy

The term wang hong jing ji refers to the economic phenomenon related to cyber stars. Wang hong jing ji first attracted wide attention when cyber star Jiang Yilei (also known as Papi Jiang) secured 12 million yuan (US$1.85 million) worth of venture capital. The concept of wang hong is not new, but Jiang’s achievement set a new benchmark and ignited a debate over whether wang hong jing ji has been prevalent in China in recent years.

Added on Jul 4, 2016 | Last updated on Jul 4, 2016 | 658 Buzzes


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